THE PHENOMENON OF MASS PERSONALIZATION AND CUSTOMIZATION
نویسندگان
چکیده
منابع مشابه
The Customer Centric Enterprise: Advances in Mass Customization and Personalization
Preface: All yours " All yours − mass customization transforms manufacturing in the 21st century, " wrote The Economist in a 2001 feature article. Enterprises in all branches of industry are being required to become more customer centric, yet, at the same time, increasing competitive pressure dictates that costs must also continue to decrease. Mass Customization and Personalization are strategi...
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This book is the third in a series of publications that present the latest advancements in research on mass customization and personalization. Starting with Tseng & Piller (2003) and continuing with Piller, Reichwald & Tseng (2006), we again could collect the thinking of some of the leading scholars and practitioners in the field. In comparison to the previous editions, this is the most compreh...
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The article presents a survey of personalization and customization technologies. It starts with an analysis of user profiling and explains how user profiles can be used for generating personalized products and services. The article explains some standard personalization techniques such as rule-based filtering, collaborative filtering, and content-based filtering. Web usage mining is also explai...
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personalize radio stations. The main data sources of the case study are three interviews, which are analyzed by applying the technique of pattern matching. The results show that some hypotheses are supported by the empirical data, and some are not. The case studies show that companies should follow a mass customization strategy where consumers are involved early in the design and fabrication pr...
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In the closing chapter of this book we would like to share with our readers our view about the future of the customer centric enterprise and the enabling strategies of mass customization, customer integration, and personalization. We will also comment on fields for further research necessary for the development of new processes, tools and programs for integrating the customer into value creatin...
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ژورنال
عنوان ژورنال: Vestnik Altajskoj akademii èkonomiki i prava
سال: 2023
ISSN: ['1818-4057', '2226-3977']
DOI: https://doi.org/10.17513/vaael.2905